If you’re looking to expand your businesses online presence and tap into the incredible potential of visual marketing, Pinterest is the platform for you. In this blog post, we will take you through the step-by-step process of setting up a Pinterest business account and show you how to leverage this powerful tool to grow your business.
Whether you’re a small business owner, a blogger, or an Etsy seller, Pinterest offers a variety of opportunities to showcase your products, drive traffic to your website, and connect with your target audience. With over 450 million active users, Pinterest is a hub of inspiration, discovery, and creativity.
By following these instructions, you’ll be able to create a Pinterest business account that elevates your brand and helps you stand out in the crowd. So, let’s get started on this exciting journey of visual storytelling and business growth. Let’s create a Pinterest business account together!
Why Should You Use Pinterest for Business?
Pinterest is often looked upon as a social media platform (and it is to a degree), but Pinterest is actually the 3rd largest search engine after Google and YouTube. So is Pinterest a place you should have your business? Absolutely!
One of the key advantages of using Pinterest for business is its highly visual nature. By creating eye-catching and engaging pins, you can showcase your products or services in a way that captivates potential customers and drives them to take action. Basically, it’s a visual billboard search engine. It also has the ability to link your pins directly to your website, blog post, instagram, email opt in, and wherever else you want to send a potential customer. With that Pinterest becomes a powerful driver of traffic and potential conversions.
By leveraging the power of Pinterest, you can tap into a huge global community of users who are actively seeking ideas, inspiration, and products related to what you have to offer. (aka their interests or needs.)
Furthermore, Pinterest offers a range of business-specific features that allow you to optimize your brand’s presence on the platform. From creating boards that align with your target audience’s interests to utilizing analytics tools to gain valuable insights, Pinterest provides a toolkit for businesses to grow and thrive.
Benefits of Pinterest for Business:
- Increased brand visibility: With its broad user base and potential for pins to go viral, Pinterest enables your brand to reach a wider audience and gain exposure.
- Enhanced website traffic: By strategically linking your pins to your website, you can attract quality traffic that is more likely to convert into leads or customers.
- Improved SEO: Pinterest has a strong presence in search engine results (remember it’s a search engine), meaning that optimizing your pins and boards can improve your search engine rankings and drive organic traffic to your website.
- Opportunities for engagement: Pinterest’s highly visual and interactive nature is a great way to get engagement with users through likes, comments, shares and repins, allowing you to build a loyal community around your brand.
Whether you’re a small business owner, blogger, or e-commerce seller, Pinterest offers the potential to grow your business and connect with your target audience.
Getting Started on Pinterest
If you’re new to Pinterest, don’t worry! This section will guide you through the basics of creating a Pinterest business account. Whether you’re a beginner or just looking to brush up on your skills, we’ve got you covered.
Pinterest for beginners is all about exploring and discovering new possibilities. So, let’s dive in!
Create Your Pinterest Account
To get started, you’ll need to sign up for a Pinterest business account. Simply visit the Pinterest website and click on the “Sign Up” button. You can either use your Facebook or Google account, or sign up with your email address. Fill in the information where prompted.
Navigate the Platform
Once you’ve signed up, it’s time to explore the Pinterest platform. Take a moment to familiarize yourself with the layout and navigation. You’ll find a search bar at the top, where you can discover new ideas and inspiration by typing in keywords or phrases relevant to your interests or business.
Scrolling down the homepage, you’ll come across a feed filled with images and videos, known as Pins. You can like, save, or click on these pins to access more information or save them to your own boards.
Converting to a Business Account
I always suggest starting fresh with a business account. You can however, convert your personal Pinterest account into a business account. This is one of the key’s to accessing exclusive features and tools that can help promote your brand effectively.
Converting to a Pinterest business account is a simple process:
- First, log in to your Pinterest account and go to your settings.
- Click on “Account Settings” > “Account Management” and select “Convert Account.”
- Choose the category that best fits your business, whether it’s fashion, education, or another relevant category.
- You will then be prompted to enter your business name and website URL. This information will help Pinterest verify and showcase your brand effectively.
By converting to a business account, you will unlock the following benefits:
- Access to Pinterest Analytics: Gain valuable insights into your audience, track the performance of your pins, and refine your marketing strategy.
- Promoted Pins: Boost your brand’s visibility by running targeted ads to reach a wider audience and drive traffic to your website.
- Rich Pins: Add more context and information to your pins, making them more engaging and informative for your audience.
Converting your personal Pinterest account to a business account is a crucial step in being able to access the full potential of this visual powerhouse for your brand’s success
Optimizing Your Pinterest Profile
When it comes to using Pinterest as a business owner, optimizing your profile is key to attracting the right audience and increasing your visibility. By implementing these techniques, you can ensure that your Pinterest profile stands out and drives traffic to your website or blog.
1. Choose the Right Profile Picture
Your profile picture is the first impression visitors will have of your brand. Make sure to use a high-quality image that reflects your businesses identity and resonates with your target audience. If it’s a picture of you, use a friendly smiling image. If it’s a logo, that logo should be consistent throughout your platforms. Remember, consistency is key, so use the same profile picture across all social media platforms to maintain brand recognition.
2. Write a Compelling Bio
Your bio is an opportunity to tell visitors what you’re all about and why they should follow you. Keep it short, yet engaging, highlighting your niche, expertise, and unique selling points. Incorporate relevant keywords to improve searchability and make it easy for users to understand what they can expect from your content. Have a call to action in your bio as well.
3. Link to Your Website or Blog
Make sure to include a direct link to your website or blog in your profile. This provides a clear call-to-action for visitors who want to learn more about your brand and explore your content further. Additionally, linking your website increases your chances of driving traffic and generating leads.
“Your Pinterest profile is your brand’s virtual storefront. By optimizing it with a compelling bio and the right profile picture, you can make a lasting impact on your audience and drive more traffic to your blog or website.”
Implement these techniques to optimize your Pinterest profile and make it a powerful tool for driving traffic and growing your audience. By providing a visually appealing and informative profile, you can attract the attention of Pinterest users interested in your niche and increase your chances of converting them into loyal readers or customers.
Creating Board
If you’re a business owner looking to make an impact on Pinterest, creating boards and pins that resonate with your brand and target audience is key. With the right strategies, you can enhance engagement, increase visibility, and grow your presence on the platform.
Aligning Boards with Your Brand
When creating boards on Pinterest, it’s important to ensure they align with your brand’s values and goals. Choose board names and descriptions that clearly show what your pins are all about. For example, if you’re a teacher creator specializing in STEM activities, consider creating boards such as “Engaging STEM Projects” or “Science Experiments for Kids.”
“By aligning your boards with your brand, you can attract a targeted audience that is genuinely interested in what you have to offer.”
Pins are the visual hook that captures the attention of Pinterest users. To create compelling pins:
- Use high-quality images: Choose clear, vibrant images that are visually appealing and representative of your content.
- Add engaging descriptions: Write keyword filled yet captivating descriptions that entice users to click and explore your pins further.
- Incorporate relevant keywords: Include keywords related to your content to optimize your pins for search visibility. By utilizing rich pins, you can provide valuable information upfront, making your pins more appealing and informative.”
Conclusion
Creating a Pinterest business account is a crucial step in gaining the power of this visual platform for your brand. By following the step-by-step instructions in this article, you can set up your account and unlock the full potential of Pinterest for your business.
Using Pinterest for business offers numerous benefits, including reaching a wider audience, increasing brand visibility, and driving traffic to your website or online store. With its visually-driven format and engaged user base, Pinterest provides a unique opportunity to showcase your products or services in an appealing and inspirational way.
As a business owner or marketer, it is crucial to recognize the potential of Pinterest and tap into its power. So, take the necessary steps to create your Pinterest business account and start leveraging this platform to grow your brand presence, connect with your target audience, and drive meaningful results for your business.
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Want to learn MORE about Pinterest, download our free guide to help you get started here.
